As The Practice Grows

Education Based Marketing

“Education Based Marketing” discusses how Dental Practices can stay in touch with patients—and reach out to new patients—using Oral-Health content. It explains that these “touches” could be as simple as a link to an article, or as involved as an ongoing video series. The episode wraps by pointing out that Education Based Marketing is smart, and effective, because it “informs” rather than “sells.”

Additional Resources:
dentalcare.com
dentalcare.com Patient Education
dentalcare.com Patient Education/Orthodontics
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Presented by Dentainment, a Digital Creative Agency for the Dental Community.

The Patient Check-In

“The Patient Check-In” explains how to use one of the most effective Social Media tools available today. It points out that a “Check-In” is when someone goes to a Social Media platform and lets friends and family know where they are. The episode shows how to encourage patients to check in at a Dental Practice, and points out that it’s a great way to create scalable word-of- mouth marketing, and offer organic Search Engine Optimization in the process.

Additional Resources:
dentalcare.com
dentalcare.com/Practice Management/Internal Marketing Basics
dentalcare.com/Practice Management/Scripting/Dental Scripts/Patient Welcome

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Presented by Dentainment, a Digital Creative Agency for the Dental Community.

The First Touch

"The First Touch" explains the importance of initial contact with potential Dental Patients, and offers helpful tips on how to convert these inquiries into lasting relationships. The episode points out that by following these tips, Dental Practices can improve conversion rates and increase new patient flow.

Additional Resources:
dentalcare.com
dentalcare.com/Practice Management/Scripting/Telephone Script
dentalcare.com/Practice Management/Scheduling/Accepting New Patients
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Presented by Dentainment, a Digital Creative Agency for the Dental Community.

The Wall of Fame

"Wall of Fame" examines how displaying patient before-and-after photographs in a Dental Practice can deliver a myriad benefits. The episode exhibits how these powerful images would create emotion in the office, customized content for Search Engine Optimization, and potentially increased conversion for new patients.

Additional Resources:
dentalcare.com
dentalcare.com/Practice Management/Marketing/Internal Marketing
dentalcare.com/Patient Education

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Presented by Dentainment, a Digital Creative Agency for the Dental Community.

Celebrating Fun Holidays

“Celebrating Fun Holidays” explains how Dental Practices can use Fun National Holidays as an effective marketing tool. Whether it’s Dental related, such as National Dentists Day, or unrelated, such as National Pizza Day, we’ll show you how to generate creative content, while making the day something to celebrate.

Additional Resources:
dentalcare.com
dentalcare.com/Effective Social Media Practices

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Presented by Dentainment, a Digital Creative Agency for the Dental Community.

Marketing in the Community

“Marketing In The Community” explores how Dental Practices can be opportunistic with activities in their local communities to market themselves. The episode points out that building relationships and rapport is the key to this form of marketing. From reaching out to schools, to sponsoring youth sports teams, Community-Based Marketing is all about engaging in the local community.

Additional Resources:
dentalcare.com
denttalcare.com/Make Community Marketing a Priority
dentalcare.com/Children's Dental Health Lesson Plans

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Presented by Dentainment, a Digital Creative Agency for the Dental Community.

Empower Your Dental Team

“Empower Your Dental Team” explores the many benefits of assigning Team Members their own areas of expertise. The episode points out that delegating responsibilities to key members can help Dental Practices improve productivity, morale and ROI.

Additional Resources:
dentalcare.com
dentalcare.com/Team Building Goals
dentalcare.com/Continuing Education

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Presented by Dentainment, a Digital Creative Agency for the Dental Community.

Dental Website Tips

Additional Resources:
dentalcare.com
dentalcare.com/Improve Your Dental Website
dentalcare.com/Patient Education

Host
Presented by Dentainment, a Digital Creative Agency for the Dental Community.

Creating Your Dental Content

Additional Resources:
dentalcare.com
dentalcare.com/Effective Social Media Practices
dentalcare.com/Patient Education

Host
Presented by Dentainment, a Digital Creative Agency for the Dental Community.

Word of Mouth Marketing

This episode showcases how an effective Word-of-Mouth marketing effort can be the most effective strategy for your Dental Practice. We explain how to generate scalable Word-of-Mouth referrals, while encouraging your patients to become ambassadors for you.

Additional Resources:
dentalcare.com
dentalcare.com/Build the Dentist-Patient Relationship
dentalcare.com/Scripting/Customer Service

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Presented by Dentainment, a Digital Creative Agency for the Dental Community.

Engagement is the Key

Engagement is the Key discusses the importance of maintaining engagement with your Dental Patients on Social Media. In other words, the importance of asking questions and responding to comments, posts, mentions or messages - and doing so in a timely manner. The episode points out how successful engagement provides organic reach, goodwill in the community, and conversion with New Dental Patients.

Additional Resources:
dentalcare.com
dentalcare.com/Effective Social Media
dentalcare.com/Attract New Dental Patients

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Presented by Dentainment, a Digital Creative Agency for the Dental Community.

Dental Video Tips

Dental Video Tips offers key tips on creating quality, effective, and engaging video content for your Dental Practice. The episode explains how quality video content is an instrumental part of your overall Dental Marketing Strategy. Topics include production insights, suggested content, frequency of postings, and other key strategies.

Additional Resources:
dentalcare.com
dentalcare.com/Marketing
dentalcare.com/Dental Research

Host
Presented by Dentainment, a Digital Creative Agency for the Dental Community.