Scripting

Unfortunately, excellent dentistry alone does not guarantee that your practice will succeed, because patients tend to think that all dentists have comparable clinical knowledge and...

Some problems will inevitably arise between your practice and your patients, even though you’ve done everything in your power to avoid such situations. You can’t prevent these issu...

In spite of all the remarkable advances in communications technology, ordinary telephones still serve as a lifeline for dental practices. Most patient-practice relationships begin ...

A simple conversational technique enables anyone—even the most reserved person—to convey energy, enthusiasm and excitement. The italicized words in that last sentence are known as ...

To stand out in a crowded field, your practice needs to consistently “WOW” patients. Dental scripts have the power to elevate your customer service from ordinary to extraordinary. ...