ADA Seal of Acceptance

The dental professional should be knowledgeable about available whitening options for patients, whether they be professionally dispensed or an OTC option. When making suggestions for safe and effective OTC products, dental professionals can confidently recommend those which have earned the ADA Seal of Acceptance.²⁷

The ADA has recently expanded the Seal of Acceptance program to include OTC bleaching products. In 2017, the first home use bleaching product, Crest^® 3D Whitestrips™ (Glamorous White), received the ADA Seal of Acceptance. Since then, two other Crest Whitestrip products have earned the Seal, 3D Classic Whitestrips Vivid and 3D Whitestrips Gentle.²⁸ This means they have met the criteria for safety and efficacy that the ADA requires. When this course was developed, no other bleaching/whitening products were listed as meeting the ADA Seal Program’s general criteria for Acceptance. For more information on the ADA Seal of Acceptance program and process of earning the ADA Seal please refer to the ADA’s website.