Introduction

Every business or industry has one metric that is more important than all others. In dentistry that metric is production. Production tells more about a practice than any other single statistic and is the major factor in overall practice success. It is important to understand that it is not just production alone. It is also production as a ratio of many other statistics that will be discussed below. The principal factor to consider as you work through this course is to gain an understanding of why production, and the ratio of production to a few other key statistics, is the most important metric in a dental practice and how it contributes to overall practice success and long-term sustainability.